— Experiential Event Concept, Design, and Creative Direction
— Pop-Up Creative Direction (in close collaboration with Marta Kaminska at Lucid Dreams Productions)
— OOH Ad Production (&walsh photography)
— On-Site Event Collateral
— Swag Design
I concepted and art directed with my partners Renee, Katie, and Lindsay, Good Culture’s Culture Counter — a ridiculously fun tasting experience in NYC celebrating fan-favorite recipes and influencer partnerships. Working with the Assembly team, I helped lead the creative direction for the event environment, advertising, OOH, swag shop, and on-site materials, helping the brand achieve 35MM+ impressions and a 5.9% engagement rate.
The larger than life activation was fabricated by Marta Kaminska at Lucid Dreams Productions. And Lindsay Weiss made it all possible leading everything from talent, to culinary, and all event production.
The Work
— Website Design
— Photoshoot Creative Direction & Production
Tequila Corrido needed a bold website overhaul to match its evolving identity. I delivered an outlaw-inspired design and executed it flawlessly with the help of Delightful Studios & photographer Caryn Noel.
— Digital Campaign Concept & Design
— In-Store Display Design
— Email Template Design
— Print Ads
Working with the freelance collective Assembly, I serve as an art director and designer, supporting a Boulder-based pet food company with all aspects of advertising and creative.
— In-House Creative Director
— Photoshoot Creative Direction & Production
— Social Content
— Website
— Print & Digital Ads
— OLV
— GTM Planning & Execution
I was the in-house creative director alongside my partner Merritt Fritchie where we lead a small, but nimble team to work on every aspect of marketing and advertising. Huge shoutout to our photographer Aaron Brimhall.
Band On The Run - Indie Feature Film
— Production Designer
— Art Direction
— Set stylist
— Poster/Key Art
When your friend, Jeff Hupp, writes, directs, and produces his first indie-film, you go ALL in! From designing the look-book to the key art/movie poster design, to art directing the shoot and styling sets (equipped with 90s band flyers!) I helped with every creative piece the movie needed on and off screen. Streaming on everywhere June 2025.
Lincoln Motor Company - Dealers
— Dealer Support App UI/UX Design
— Dealer Social Media Content
Lead designer for Lincoln'sdealer outreach and sales program "Lincoln Brand Champion". I worked on their dealer social media content, as well as special incentive programs. From a dealer award portal, to a dealer dashboard I lead the UX and design.
